Rethinking Parking Management with Technology
4 min read
Published on Parking Industry Insights
The world is changing. Gone are the days when technology was used as a mere enhancement to our daily lives. Now, it fuels our expectations for how we get around, interact with others and every moment in between.
With parking being the first and last touchpoint for many, the parking and mobility industry has made revolutionary advancements in parking technology to support this shift. Thanks to intuitive technologies that combine connectivity and intelligence, managing a parking program is now more comprehensive. The barrier between management and technology has been broken, allowing the two to work together to create a parking strategy that is successful and easy to manage simultaneously.
Below are four ways parking technologies can create a paradigm shift that focuses on crafting easy and efficient experiences for you and your customers.
1. Remote monitoring for ongoing operational and customer support.
As a parking facility manager, there is always a lot on the go, making it almost impossible to be everywhere at once. It is vital to invest in solutions that make managing your program and your customers' needs easier. Solutions like remote site monitoring and digital customer service ensure a 24/7 connection to your onsite operations and devices. This digital operation streamlines processes, reduces costs, and provides contact with your customers and technology. With immediate, multi-lingual customer assistance and your devices being monitored with back-end support, these parking solutions guarantee that your business's pulse remains strong.
2. A comprehensive suite of self-management tools.
Having complete insights and control over your parking portfolio is easier than you may think, with self-management tools that allow you to take control over your program from anywhere, anytime. These tools empower you to connect, control, and maximize results from analytics and business intelligence to live system monitoring and application control, revenue reporting, validation, subscriber and reservation management. Smart parking operations need to utilize these tools to pinpoint what is and what isn’t working within their facilities and make the necessary readjustments or additions.
3. Intuitive hardware solutions that create easy customer journeys.
Parking technology has come a long way from the traditional coin-based parking meters that lined most city streets. There are now many intuitive hardware solutions that create a seamless parking experience and provide you with the data necessary to help you streamline your operation. Thanks to smart and connected gated and meter technologies, license plate recognition, parking guidance systems, and EV charging stations, property managers like you now have unlimited access to onsite activities, keeping you up-to-date on key performance indicators and your overall parking program.
4. Creatives strategies that drive impactful results.
Parking facilities are no longer just a place for your customers to park. They are destinations fuelled by creative strategies that drive impactful results. Implementing unified strategies such as digital marketing, signage and wayfinding, loyalty programs, advertising, and last-mile services will bring your operation to the next level, elevate your customer experiences, and transform how your parking is managed.
Leveraging technology is an essential component to running a successful parking operation. Integrating intelligent technologies will give you the insights to manage more efficiently, increase operational performance and deploy dynamic solutions.
Reference
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Bosco Tse
Client Relations Manager, Precise ParkLink