Digital Marketing Services
Expand the boundaries of your parking facility.
With the power of digital marketing.
An extension of our parking management services, our in-house marketing team is dedicated to using digital marketing to promote and drive parking revenue. Their understanding of the parking business and advanced knowledge in vast areas of digital marketing generate impactful results. They guarantee to:
Maximize revenue and occupancy levels
Promote facility details and the social experience
Connect location to nearby venues
Increase onsite operational efficiencies
Enhance customer ability to find and plan parking
Full-Power Marketing
Supporting your parking program with best-in-class digital marketing techniques.
Our expression of marketing is unique to your parking operation. Sophisticated approaches are deployed to empower your bottom lines, resulting in enhanced reach and maximum occupancy levels.
Our marketing services…
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SEARCH ENGINE OPTIMIZATION (SEO)
We’ll create an online presence for your parking facility that organically ranks in top Google Search results.
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LOCAL SEO
Putting your lot on various online maps: Google, Bing, Apple, Waze, and in-car navigation systems.
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GOOGLE ADS
Guaranteeing the number one spot on Google, we deploy effective Pay-per-Click advertising campaigns.
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SOCIAL MEDIA
We deploy both organic and paid social media strategies that fuel conversations and sell the social experience.
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CONTENT DEVELOPMENT
Copywriting, graphic and video design services curating a variety of promotional materials.
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EMAIL MARKETING
Communicate offers for subscribers: permit holders, mobile apps, tenants, employees.
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PLANNING & EDITORIAL CALENDARS
Our detailed and dynamic content calendars keep your program on track and everyone in the loop.
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DATA-DRIVEN PERFORMANCE REPORTS
When set up correctly, digital marketing provides measurable results and direction for improvement.
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LOYALTY PROGRAMS
Partner with desired services such as travel and groceries for a returning customer base. -
ONSITE DIGITAL ADVERTISING
Secure additional revenue streams with digital advertising opportunities in your parking lot.
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LAST-MILE SERVICES
Capitalize real estate beyond parking: drive-in theatres, drive-through events, mobile kitchens, delivery & pick-up.
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SIGNAGE AND WAY-FINDING
Rely on our in-house sign shop to satisfy all your safety and wayfinding signage needs.
Learn more about the sign products our in-house sign shop offers.
“Key success to our on-street pilot project has been the efforts of Precise ParkLink’s Marketing department, developing engagement strategies that address stakeholder pain points and creating awareness campaigns to drive revenue growth.”
MUSA DEO, P.ENG., PTOE, PMP
Transportation Project Manager, Development Engineering
92% of customer journeys begin online.
That is why we’ve developed FindParkingNearMe.ca, a website that assists both you and your customers.
FindParkingNearMe.ca, a website managed by Precise ParkLink, provides customers all the information they need to find, plan, and choose parking:
Directions to the parking lot
Parking rates and accepted payment methods
Instructional documents and videos
Parking permit information
Nearby venues within a 2.5km radius
Photos of the parking facility and a detailed facility map with a colour-coded legend
Customer service FAQs which can be accessed from the parking lot via mobile QR code scan
Guide Drivers To Your Parking Lot
By putting your business on every map.
What if we told you we could put your parking lot on a variety of in-car navigation systems? We’ve established partnerships with a variety of vehicle manufacturers and wayfinding apps that will put your business on every map.
Let us put your lot on every map…
Click to Expand Maps
“Working closely with Precise ParkLink's Marketing and Communications team, we have collaboratively developed and executed strategies to increase parking location awareness and drive revenue growth. As a result, we have seen tangible improvements in parking revenue and overall visitor satisfaction.”
OLIVER HARRISON
Senior Vice President, Leasing & Tenant Experience
Data-Driven Performance
The beauty of digital marketing— it’s data rich.
Gone are the days where we can’t explain why or how. When done right, digital marketing tracks every move from consumer behaviour and conversions, to administrator output. It provides measurable results and direction for improvement.
Monthly, quarterly, bi-annual, and annual reports available
Target audience and consumer behaviour insights
Search engine optimization
Social media engagement
Email marketing conversions
Budget and expenditures
Period-over-period comparisons
Program recommendations
Submit Sales Inquiry
Interested in having us manage your parking facility?
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Additional information on our digital marketing services for parking lots…
FREQUENTLY ASKED QUESTIONS:
Answering your questions about digital marketing for parking programs.
+ Will Precise ParkLink provide digital marketing services if I do not purchase their parking services?
Precise ParkLink’s in-house digital marketing team is dedicated to organizations that receive parking services from Precise ParkLink. Unfortunately, they do not sell services to parking lots that don't utilize Precise ParkLink's equipment or management services.
+ What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) are practices designed to improve web pages' positioning in organic search results.
+ What is Local SEO?
Local SEO ensures that the physical location of your parking lot is visible in the top results of search engines, like Google, for queries relevant to its location.
+ Why do I need SEO for my parking lot?
The process of ranking on top Google Search results is called Search Engine Optimization (SEO). Today 92% of all parking journeys begin online—customers use Google Search to find and plan parking. This is why parking lots need to appear in top Google Search results — to capture customers who rely on Google to source parking.
+ How will having my parking lot on www.FindParkingNearMe.ca help me rank on Google?
Having your parking lot location featured on www.FindParkingNearMe.com helps you establish search engine rank authority for your parking lot. In simple terms, it will help your parking lot's SEO because the website deploys best-practice SEO techniques and is regularly updated to ensure it satisfies Google's regular algorithm updates.
The FindParkingNearMe.com website is hosted and maintained by Precise ParkLink's in-house digital marketing team. It features parking lots across Canada that Precise ParkLink manages.
To date, this website receives over 250,000 online visitors per year, making it an ideal location for customers to find and plan parking. Most importantly, the strong visitor base makes it an authoritative destination on Google, helping locations rank in top Google Search results.
+ If I hire Precise ParkLink, what maps can they get my parking lot on?
Precise ParkLink has established partnerships with a variety of vehicle manufacturers and wayfinding apps that will put your business on just about every map, not limited to:
- Google Search
- Google Maps
- Bing Places
- Baidu
- Apple Maps
- Waze
- Uber
- Google Assistant
- Siri
- Bell
- Ford vehicles
- Audi vehicles
- General Motors vehicles
- Volkswagen vehicles
- BMW Vehicles
- Fiat vehicles
- Toyota vehicles
- Mercedes vehicles
- Where to
- Navmii
In addition to ensuring your location is on the maps listed above, we will also ensure the information displayed is up to date, and customer reviews are responded to in a timely manner, following your unique customer service response guide and escalation matrix.
+ What is Pay-per-Click (PPC) advertising? How does it work?
Pay-per-click is a payment model for online advertising, in which an advertiser pays a publisher (such as Google or Instagram) when an ad is clicked. With PPC advertising, we can set a daily budget to ensure you don't surpass this amount.
The cost per click depends on a number of factors that relate to the quality of the advertisement:
- Does it follow best practice advertisement techniques for the platform it’s published on (i.e., Google or Instagram)?
- Is the advertisement copy relevant to the copy on the landing page it links to?
- The visitor behaviour after the ad is clicked. For example, if visitors click the ad and leave instantly, this would be considered a poor user experience and increase your cost-per-click.
+ What does organic marketing mean?
Simply put, when the term "organic" is used in marketing, it means that paid advertising is not used to promote the initiative. An organic marketing strategy generates results naturally over time, rather than using paid advertising.
+ What costs do I need to consider for social media advertising?
You need to consider the following costs when advertising on social media platforms such as Instagram, Facebook and Linkedin:
- Daily, Pay-per-Click advertising budget (applicable to paid advertising only)
- Graphic and video design services to develop the creatives for your posts (applicable to both organic and paid advertising)
- Copywriting services for ad copy and also copy on the landing page or the document the social media post links to (applicable to both organic and paid advertising)
- Social media management plan, consistent content output, monitoring, analyzing, controlling and reporting on your overall performance.
+ What costs do I need to consider when advertising on Google Search?
You need to consider the following costs when advertising on Google or other search engines such as Bing:
- Daily, Pay-per-Click advertising budget
- Copywriting services for ad copy and also copy on the landing page the ad links to
- Search engine marketing management to monitor, analyze, control and report on your overall performance
+ What types of digital onsite advertising are available through Precise ParkLink?
Precise ParkLink manages thousands of parking facilities across Canada. As a result, we have several unique advertising options available:
- Advertise on the back of the Toronto Parking Authorities Pay-and-Display parking receipts throughout the City of Toronto. Learn more about advertising with Toronto Parking Authority
- Advertise on the screens of our skiosk pay stations
- Advertise onsite in the parking lots we manage (digital kiosks or print)
+ How can loyalty programs help me increase my parking revenue?
Connecting your parking program with a loyalty program (i.e. air miles, hotel rewards) is an effective way to increase traffic to your parking lot and entice a returning customer base. Precise ParkLink can set up the loyalty program for you and connect it to your systems allowing customers to collect points.
+ What types of creative events does Precise ParkLink host?
Precise ParkLink has partnered with an experiential event company to host large-scale events such as drive-in theatres and drive-through themed events. Leveraging your parking facility for event space or rental opportunities is a great way to generate revenue during downtimes.
Examples of event ideas are:
- Drive-in theatres, comedy acts, concerts, viewings
- Drive-through job fairs
- Drive-through themed events such as a travelogue, flower world, flash from the past, festival, auto shows
- Bubble dining experiences, yoga, workout experiences
- Outdoor farmers markets, food truck festivals
- Local shop pop-ups
+ How do I know if my online ads are generating parking revenue?
To determine whether online ads that revolve around attracting transient customers are generating revenue, your parking operator must know your average transaction rate, the number of transactions, and the number of requests for directions during the time the ads were running. Smart parking technology is required to gather this data. For ads that revolve around permit sign-ups for frequent visitors, the ads must include a QR code or pin code that can be identified on-site.
+ What is a parking operator's number one mistake when promoting a parking lot?
The number one mistake parking operators tend to make is not creating an online map listing for the parking lot itself or registering the parking lot address as the building address. This can cause drivers to circle the block countless times to find your lot.
+ Is social media marketing effective for parking?
Social media marketing makes parking more personal and creates a direct communication channel with your customers. It allows you to sell your social experience on a large scale while reinforcing your online presence.
+ What are creative ways I can market my facility?
Hosting special events, offering exclusive services, or creating a social-media-worthy destination are just some of the many creative ways you can market your facility.