RioCan REIT

Mixed-use

Mar 12

Written By

About RioCan REIT

One of Canada’s largest real estate investment trusts
Retail-focused, increasingly mixed-use portfolio
188 properties across Canada
95.0% of fair value located in six major markets; 57.2% from the GTA
$12.8B total enterprise value
42.5M sq ft development pipeline
– 41.0% of zoned density

The Challenges

Decline in parking revenue experienced at several commercial properties during COVID-19
RioCan wanted to explore innovative digital marketing techniques to achieve the following:
- Increase location awareness
- Provide seamless visitor experiences
- Restore parking revenue to pre-pandemic levels

Marketing Strategy

Pro Marketing campaigns for Yonge Eglinton Centre, Yonge Sheppard Centre, Empress Walk and Lawrence Allen Centre, RioCan Hall, Bathurst College Centre
Paid advertising on Google
Organic social media marketing on Precise ParkLink channels
In-car navigation services to drive traffic

The Results

Significant increase in revenue
Increase in requests for directions to all 6 locations

By the Numbers

Based on 3-month Marketing Campaign:

4,500

Requests for directions

105,320

Clicks leading to an increase in location awareness

$233,728

Potential parking revenue generated

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About Precise ParkLink

CANADA’S PARKING INDUSTRY LEADER FOR MORE THAN 30 YEARS.

When Precise ParkLink was founded more than 30 years ago, the company was a two-person field operation with a simple aspiration: to make a difference in the world of parking automation.

Since then, Precise ParkLink has grown into a nation-wide managed services and technology firm with more than 700 employees across Canada, a head office in Toronto, and 13 supporting offices across the country.

But what sets us apart from other parking operators isn’t where we are, it’s what we are: a full-service parking solutions provider. One source for all your parking-related needs.

Precise ParkLink manages thousands of parking lots on behalf of hundreds of property owners. We supply cutting-edge technology and services to thousands of clients in the healthcare, municipal, commercial, institutional, and private sectors.

Being a vertically integrated company puts us in a unique position. We can provide a level of management and technical integration that is best-in-class. Just ask the hundreds of clients to whom we’ve delivered cost-effective and customer-focused solutions over the years.

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