Cassandra has been with Precise ParkLink since 2020, beginning her career with us as Social Media Content Coordinator. Her expertise has since led her to obtain her current role as Manager, Marketing and Communications. She’s responsible for developing the content and social media strategies we use for our internal communications as well as the marketing campaigns our clients use to engage their customers. In addition to this, she leads our webinars and client demos, taking these projects from inception to execution.

Cassandra brings a wealth of training and experience to Precise ParkLink’s marketing department. With a Bachelor’s degree in Professional Communication from Toronto Metropolitan University and further accreditation in Digital Marketing Management and Advanced Marketing from the University of Toronto, she has gained success in the entertainment industry, most notably working on Bell Media’s The Social program. Her commitment to professionalism and working collaboratively to apply research-driven techniques to her work is highlighted by IBM recognizing her as a Collaborative Computing Scholar.

Since joining Precise ParkLink, Cassandra has played a key role in our organization receiving industry recognition and awards for our social media strategy and online presence, and as she continues to grow in her role, she will be instrumental in helping clients drive revenues by capitalizing on her digital marketing and content development expertise.

Cassandra’s role is a perfect fit for her talent for creative writing and her insatiable curiosity. It’s the same creative writing she practises as a hobby that makes her a natural story-teller on our clients’ behalf, just as her passion and thirst for knowledge have made her a driven self-starter at Precise ParkLink as well as a lover of travel and exploration when she isn’t in the office.

Articles:

• Ultimate Guide: How to Maximize Your Parking Revenue with Digital Marketing

• How to Measure the Effectiveness of Your Digital Marketing Efforts for Your Parking Facility

• Why Digital Marketing is a Necessity for Your Parking Facility

• How to Get Your Parking Facility On Google Maps

• 5 Ways To Maximize Your Parking Revenue and Location Search Visibility