Mahir Chopra

Associate Director, Digital Control Centre

Headshot of Mahir Chopra

Mahir heads up Precise ParkLink’s latest centralized support service, the Digital Control Centre. The DCC actively monitors client sites as well as the operational status of each piece of equipment installed at those sites, using the data it gathers to generate KPI reports, optimize collections and enforcement activities, schedule preventative maintenance, dispatch technicians, order spares and consumables, and in rare instances, investigate causes of equipment damage.

In this leadership role, Mahir monitors these workflows to ensure they continue to deliver value to our clients like we promised. When he or a member of his team identifies an opportunity to improve a system or process, he engages other leaders within the organization as needed to develop a solution that balances our clients’ business objectives against each site’s individual operational requirements. With a Bachelor’s in Computer Applications, a further post-graduate diploma in information technology, and experience prior to Precise ParkLink in programming and system administration, he’s been able to make significant improvements in our processes since joining the company in 2018. In those intervening years, he’s gained valuable experience in leadership and project management while working as a production IT specialist and eventually a team lead.

He supports his staff earning their customer service certifications to assist our clients better, he’s spearheading initiatives to digitize our records and service requests, and it’s his constant looking ahead to what workflow can be improved next that led to the development of the DCC in the first place. It's because he has such a personal connection to the DCC that he’s especially proud that his team was recognized by BOMA Toronto with the 2023 Pinnacle Award for Innovation, highlighting just how unique Precise ParkLink’s service delivery model is.

With a professional career centred on collaborative work and technical innovation, Mahir’s personal time is spent disconnecting as much as he can — reading quietly in libraries, hiking with his family, and composing music.

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