Running a Successful Parking Operation

Everything you need to get started.

Optimizing one of your most vital assets.

Parking operations are a catalyst to achieving your bottom line. Revenue generated from parking is imperative to help your organization meet your business goals.

Are you in charge of running your organization’s parking system? If so, you might be asking yourself:

  • How can I maximize parking revenue?

  • What is required to getting a parking facility up and running?

  • How can I ensure a seamless experience for my customers?

Parking Management vs. Parking Technology

The key differences.

Running a successful parking operation relies on a unique combination of people and technology. To bring your customer-focused goals to life it is important to combine superior management strategies and advanced technologies to ensure operational success.

  • Parking Technology: Innovative tools and systems designed to enhance parking operation, improve efficiency, and customer experiences.

  • Parking Management: Strategic control of operations to optimize space, reduce congestion, and improve convenience.

PARKING TECHNOLOGY

  • Gated parking systems

  • Parking meters

  • EV charging stations

  • License plate recognition

  • Parking Guidance systems

  • Transit pay stations

  • Mobile applications

PARKING MANAGEMENT

  • Digital marketing services

  • Virtual and on-site customer service

  • Subscription management

  • Signage and wayfinding

  • Financial services

  • Performance reports

  • Construction and facility maintenance services

Secure Revenue Processing

Protect your organization against fraud and theft.

It’s your duty to ensure your operator abides by secure credit card processing and cash handling procedures. Factors you’ll want to consider when partnering with a parking operator are:

  • Do they abide by bank-standard Level-1 (highest level) Payment Card Industry (PCI) procedures?

  • What are their cash handling and shrinkage protocols and policies?

  • Will they directly deposit your parking revenue into your accounts?

  • Do they undergo regular external audits to ensure they meet financial industry protocols?

But it doesn’t stop there. If your parking equipment is not theft-proof, it’s going to be next to impossible to generate meaningful parking revenue. Factors you’ll want to consider when partnering with a parking operator are:

  • What lock technology do they use?

  • What are the exterior of the machines made of? Can they be damaged, broken into, and are they anti-graffiti and weather-resistant?

  • Do they have an instant alert and alarm back-end central management system in place?

  • Do the machines come with or can they be integrated with surveillance cameras?

Parking Integrations

Solutions you can rely on.

There will come a time when you need to integrate your parking software with a third party, or upgrade your payment methods. Save yourself time and effort by partnering with a parking operator that has research and development capabilities that you can draw upon when needed.

Construction & Maintenance

Mitigate potential liabilities from taking place on your property.

Whether you are a property owner or a facility manager, ensuring your parking facility is safe and accessible for all should be your top priority. Your parking operator must ensure the following procedures are implemented:

  • On-Site Audit and Inspection: Thorough audit of the facility to determine if all safety standards are met.

  • Recommendations and Solutions: Proposed recommendations and solutions for improvement.

  • Implementation of Approved Recommendations: Action plan is devised to ensure all areas of concern are addressed.

  • Follow-Up Inspections: Verify all recommendations are in place and no new issues have arised.

    Learn more about safe parking procedures.

Beyond traditional electrical, civil, and service support, your parking operator must also provide parking lot design and logistics services, ensuring your entire solution is engineered and maintained to operate safely and efficiently.

  • Asphalt and concrete infrastructure

  • Line painting

  • Snow removal and de-icing services

  • Landscaping

  • Cleaning and waste removal

Your Checklist for Success!

Choosing the right parking operator.

It’s time to take your parking facility to the next level! Get an inside look into what you need to consider when selecting a parking operator.

FREQUENTLY ASKED QUESTIONS:

Answering your questions about our parking management services.

+ What is parking management?

Parking management is the strategic control of parking spaces to optimize usage, reduce congestion, and enhance overall convenience for property owners and their customers.

+ What is parking technology?

Parking technology refers to innovative tools, systems, and solutions designed to enhance parking operations, improve efficiency, and customer experiences.

+ What are the types of parking technologies I should consider for my operation?

There are various types of parking technologies on the market, including:

Depending on your unique operational and customer needs, the technologies above will allow you to monetize your parking infrastructure and create easy customer experiences.

+ What are examples of management services a parking operator can provide?

There are various management services a parking operator can provide, including:

+ Is Parking Management the same as parking operations?

Parking operations usually involve a human element and can be defined as the process of actively sustaining and managing smooth day-to-day and repetitive activities that are required for the successful operation of a parking facility. Examples of parking services that fall within this category may be: deploying onsite parking attendants, providing remote or in-person customer service, and parking enforcement. Each of these services is required to maintain successful daily parking operations.

Parking management, on the other hand, involves a combination of people, hardware, and software. This term will often get used when referring to a complete parking program. For example, an organization may release a tender for a "Parking Management Solution" that includes onsite parking attendants, a gated parking system, and monthly permit parking technology.

+ Does Precise ParkLink offer both management and technology services?

Yes, Precise ParkLink offers both management and technology services that work together to enhance your entire mobility and parking portfolio.

+ What Is Level-1 Payment Card Industry Data Security Standards (PCI DSS) Compliance?

Level-1 PCI DSS compliance consists of the following requirements:

  • • Do not retain full magnetic strip and verification code of PIN block data
  • Encrypt all non-console administrative access
  • Encrypt sensitive traffic over public networks
  • Maintain instructional documentation and training programs for customers, resellers and integrators
  • Cardholder data must never be stores on a server connected to the internet
  • Facilitate secure remote access payment application
  • Facilitate secure network implementation
  • Test payment applications to address vulnerabilities
  • Protect wireless transmissions
  • Log payment application activity
  • Develop secure payment applications
  • Provide secure authentication features
  • Protect stored cardholder data

+ What Is A Quality Assurance Report?

A quality assurance report (QAR) examines all elements of your parking facility, including the condition of your parking infrastructure and devices, ensuring your facility meets safety standards. Quality assurance reports are essential to any successful parking management strategy, as they identify opportunities for improvement on both a business and customer level. Below are the steps that are often included in a standard QAR:

  1. On-site safety audit and inspection
  2. Recommendations and solutions
  3. Implementation of approved recommendations
  4. Follow-up inspection

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