Edison Centre Parking Case Study
About the Edison Centre Managed by Stockton & Bush Property Services Inc.
Property management company based in Toronto, Canada
Their main goal is to solve real estate-related challenges in a cost-effective, efficient, and timely matter for their clients
The Edison Centre (managed by Stockton & Bush) is situated in the heart of Toronto’s uptown neighbourhood of Yonge and Eglinton
Within walking distance of many sought-after amenities including eateries, shops, and entertainment venues, the location sees significant traffic all year round.
The Edison Centre houses various corporate and service offices that make the centre a common destination for all
The Challenges
Parking revenue generation
High traffic location with low transient parking due to nearby parking facilities
Marketing Strategy
Enterprise-level marketing campaign
Search Engine Optimization (SEO): building an online presence from the ground up
Providing information to new and regular visitors such as a digital FAQ library, instructional videos
Advertising locations Google and Waze maps
Paid Instagram video campaign
The Results
Requests for directions on Google significantly spiked upon commencement of ad campaigns
Both Google and Waze Ads positively impacted location awareness and increased the likelihood of transient customers requesting directions to the Edison Centre
An added revenue stream
By the Numbers
459
Total requests for directions to the Edison Centre in one month
382
Requests for directions on Google in one month
$4,879
Parking revenue generated in one month
Final Words
“Precise ParkLink has proven to be a leader in the parking and mobility industry, so it was only natural to select their marketing and communications team for marketing services for the Edison Centre. Their proven knowledge and success in all things digital marketing made them an obvious choice and is what will help them to remain agile when it comes to promoting our facility and its services. We look forward to working with them for years to come.”
- Pedro Cazzarotto
Project Manager
Stockton & Bush Property Services Inc.
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MUNICIPAL PARKING MANAGEMENT SOLUTIONS
About Precise ParkLink
CANADA’S PARKING INDUSTRY LEADER FOR MORE THAN 30 YEARS.
When Precise ParkLink was founded more than 30 years ago, the company was a two-person field operation with a simple aspiration: to make a difference in the world of parking automation.
Since then, Precise ParkLink has grown into a nation-wide managed services and technology firm with more than 700 employees across Canada, a head office in Toronto, and 13 supporting offices across the country.
But what sets us apart from other parking operators isn’t where we are, it’s what we are: a full-service parking solutions provider. One source for all your parking-related needs.
Precise ParkLink manages thousands of parking lots on behalf of hundreds of property owners. We supply cutting-edge technology and services to thousands of clients in the healthcare, municipal, commercial, institutional, and private sectors.
Being a vertically integrated company puts us in a unique position. We can provide a level of management and technical integration that is best-in-class. Just ask the hundreds of clients to whom we’ve delivered cost-effective and customer-focused solutions over the years.