Vaughan Metropolitan Centre
The Client
Creating a true ‘downtown’ has been the vision for the City of Vaughan since the rapid growth of the 1980s and 1990s changed the city from a quiet collection of communities into a thriving urban centre.
The Vaughan Metropolitan Centre is the city’s downtown core. The vision for this downtown is that it continues to grow as a vibrant, modern urban centre for residents and businesses that encompasses all amenities of urban lifestyle: inspiring multi-use office towers, residences, subway access, open green space, urban squares, pedestrian shopping areas and restaurants, and walking and cycling paths.
The Challenges
As the VMC continues to expand, the city has faced many challenges regarding parking. With significant congestion from the VMC subway station, and only two temporary paid parking lots on-site, it has been difficult for residents, visitors, commuters, and business owners to navigate the area smoothly and find available parking.
The Solutions
In October 2021, Precise ParkLink successfully deployed an on-street parking program that allows VMC and the city of Vaughan to increase the amount of parking available for passenger pick-up and drop-off, reduce traffic congestion in and around the area, and facilitate safe driver and pedestrian journeys. Paid parking is now enforced through pay-by-license-plate meter technology, fully integrated with Parkedin™, Precise ParkLink’s mobile payment platform that allows users to scan, pay, and proceed to their destination. Precise ParkLink also deployed a strategic marketing and communications plan unique to the VMC that drives awareness and eases customer pain points.
The Results
Cale S5 Pay-by-License-Plate parking meters
Customized marketing and communications strategy
Wayfinding and instructional signage
Mobile payment through Parkedin
Final Words
“Throughout our relationship with Precise ParkLink, they have remained responsive and agile, working with us to meet our targets and satisfy customer demand, even when those needs have changed mid-stream. Key to the success of our on-street parking pilot project has been the efforts of their Marketing department, developing engagement strategies that address stakeholder pain points and creating awareness campaigns to drive revenue growth. Precise ParkLink’s flexible approach to project management, technology configuration, account management, and overall project implementation has been outstanding and critical to the program's success. I firmly believe that this success would not be possible without the depth and breadth of Precise ParkLink’s understanding of municipal governments’ priorities and the unique pressures we face.
- Musa Deo, P.Eng., PTOE, PMP
Transportation Project Manager, Development Engineering
Vaughan Metropolitan Centre
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About Precise ParkLink
CANADA’S PARKING INDUSTRY LEADER FOR MORE THAN 30 YEARS.
When Precise ParkLink was founded more than 30 years ago, the company was a two-person field operation with a simple aspiration: to make a difference in the world of parking automation.
Since then, Precise ParkLink has grown into a nation-wide managed services and technology firm with more than 700 employees across Canada, a head office in Toronto, and 13 supporting offices across the country.
But what sets us apart from other parking operators isn’t where we are, it’s what we are: a full-service parking solutions provider. One source for all your parking-related needs.
Precise ParkLink manages thousands of parking lots on behalf of hundreds of property owners. We supply cutting-edge technology and services to thousands of clients in the healthcare, municipal, commercial, institutional, and private sectors.
Being a vertically integrated company puts us in a unique position. We can provide a level of management and technical integration that is best-in-class. Just ask the hundreds of clients to whom we’ve delivered cost-effective and customer-focused solutions over the years.