Vaughan Metropolitan Centre Parking Pilot

About the VMC

• The Vaughan Metropolitan Centre is the City of Vaughan’s new downtown

• The vision of this new downtown is that it will be a vibrant, modern urban centre for residents and businesses

• Encompasses all amenities of urban lifestyle: inspiring multi-use office towers, residences, subway access, open green space, and urban squares

• Approximately 325,000 people live in the City of Vaughan to date

• By 2031, the City will have 12,000 residential units, 1.5 million square feet of commercial office space and 750,000 square feet of new retail space

The Challenges

• Availability of pick-up and drop-off parking

• Paid parking is new and sporadic throughout the city

• On-street traffic and parking congestion at the VMC

Marketing Strategy

• New Site Launch Marketing Campaign

• Worked with municipal marketing and corporate communication team processes

• 4-phase marketing strategy to successfully communicate new paid parking pilot to residents, visitors, nearby businesses, and commuters

• Educate the public of the new paid parking system coming to the VMC

• Content development: copy writing, videography, photography, video production

• Stakeholder media kits

• Search engine optimization

The Results

• Satisfied City of Vaughan project manager, corporate communications and marketing teams

• Online presence developed for SEO

• High quality social media and web content (video and image)

• Thorough stakeholder communications via two-fold media kits (Coming Soon and Launch Editions)

Final Words

“Throughout our relationship with Precise ParkLink, they have remained responsive and agile, working with us to meet our targets and satisfy customer demand, even when those needs have changed mid-stream. Key to the success of our on-street parking pilot project has been the efforts of their Marketing department, developing engagement strategies that address stakeholder pain points and creating awareness campaigns to drive revenue growth.”

- Musa Deo, P.Eng., PTOE, PMP

Transportation Project Manager, Development Engineering

Vaughan Metropolitan Centre

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MUNICIPAL PARKING MANAGEMENT SOLUTIONS

About Precise ParkLink

CANADA’S PARKING INDUSTRY LEADER FOR MORE THAN 30 YEARS.

When Precise ParkLink was founded more than 30 years ago, the company was a two-person field operation with a simple aspiration: to make a difference in the world of parking automation.

Since then, Precise ParkLink has grown into a nation-wide managed services and technology firm with more than 700 employees across Canada, a head office in Toronto, and 13 supporting offices across the country.

But what sets us apart from other parking operators isn’t where we are, it’s what we are: a full-service parking solutions provider. One source for all your parking-related needs.

Precise ParkLink manages thousands of parking lots on behalf of hundreds of property owners. We supply cutting-edge technology and services to thousands of clients in the healthcare, municipal, commercial, institutional, and private sectors.

Being a vertically integrated company puts us in a unique position. We can provide a level of management and technical integration that is best-in-class. Just ask the hundreds of clients to whom we’ve delivered cost-effective and customer-focused solutions over the years.