The overwhelming emergence of Generation Z enrollees in your student programs is bound to inspire change—especially when it comes to parking. Born in and around the mid-1990s to early 2000s, Gen Zers are known to:
Spend an average of 16 hours per week on their smartphones
Choose a cool product over a cool experience
Feel a strong need to make a difference in the world, and, for that matter, make it happen
How will these characteristics change the way you do parking?
It’s clear that Gen Z spends the majority of their time on their smartphone. If you don’t have an app for your student parking, you better start planning to implement one before, in its absence, students become averse to parking.
With a Pay-by-Phone parking app, your students will be able to locate nearby parking, as well as pay for and extend parking sessions on the go without the need to interact with parking equipment. They’ll also have access to their parking history, including receipts, and be able to share accounts with their parents and siblings.
Pay-by-Phone is a parking solution meant for Gen Zs. If you don’t have it, you better believe they’ll take necessary action to make it happen.
Mobile Tap Payment
Back in the day, having a credit card was one of the first signs of adulthood that we all could not wait for. This is no longer the case for Gen Z. Instead, Gen Zers get a thrill out of having an e-wallet on their phone that stores all of their credit cards digitally. Integrate Gen Z’s preferred method of payment on your parking machines—and make parking a quick and simple tap from their smartphone.
Accommodate your overwhelming wave of Gen Z enrollees. Update your parking with solutions that connect to the cohort and their smartphones. Not only will it provide your students with the stress-free convenience they crave, but it will be sure to foster an increase in your parking revenue.
Learn more about smartphone parking solutions for Gen Z.
ABOUT PRECISE PARKLINK
As Canada's parking industry leader for 30 years, our expertise in providing full-service parking solutions has evolved into urban mobility intelligence. We now innovate and support solutions required for all modes of transportation including: public transit, parking, electric car charging stations and bike share.